I am a visual designer and creative leader with a background in graphic design, photography, and multimedia production. I earned a B.A. in Visual Communication from Brooks Institute of Photography, where I learned design language and real world production workflows from working industry professionals.

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After graduating, I became the in house creative department for an international company that had previously outsourced all creative work. I led projects from concept through final production, with a primary focus on private label packaging design. I collaborated directly with brands including Nordstrom, Gap, Target, Victoria’s Secret, and Fredericks of Hollywood, developing packaging systems, magazine ads, photoshoots, video shoots, and press ready assets. The role included managing vendors, overseeing press checks, and traveling for production and trade show work.

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In 2012, I joined Guitar Center’s corporate headquarters, starting in digital asset management where I helped establish image standards across a wide range of product categories. I later moved into the Private Brands team as a graphic designer, bringing a deeper creative focus to brand development within the music industry.

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I am currently a Visual Content Manager at Guitar Center, responsible for photography across more than 20 in house brands and managing creative workflows to support packaging, print, and web launches. I work closely with product managers and category leaders to ensure assets are delivered accurately and on schedule in a fast moving environment. I have implemented workflow improvements that increased efficiency and communication across teams, and I take full ownership of the work from planning through delivery.

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Outside of my core role, I continue to shoot freelance photography and videography with a focus on lifestyle, automotive, and select portrait work.